MyFamily.com, Inc. Appoints Steve Nickle Vice President of Marketing
PROVO, Utah, March 4 /PRNewswire/ -- MyFamily.com, Inc., the leading network for connecting families and generations on the Web, announced today that Steve Nickle has been named Vice President of Marketing. Since joining MyFamily.com in 1999, Nickle has served as Vice President, Content Acquisition and Electronic Production, and as a member of the company's management committee.
With his promotion to Vice President of Marketing, Nickle will head the marketing efforts for the company's network of web sites, as well as oversee branding, advertising, promotions and subscription sales. Currently one of the largest online subscription business with over 580,000 paid subscriptions, Nickle will lead the company's efforts to surpass 1,000,000 paid subscriptions in the coming months. He also will continue to serve as a member of the management committee. In his new role, Nickle will report directly to Craig Sherman, Chief Marketing Officer.
"Steve's innate consumer marketing sensibility, singular record of success, and tremendous grasp of our products and business make him a natural for Vice President of Marketing," said Sherman. "His creative vision and ability to execute innovative campaigns are a real asset in the constantly evolving world of online marketing."
Most recently serving as Vice President, Content Acquisition and Electronic Production, Nickle has led the company's efforts in developing revolutionary methods to transfer records from microfilm to online images. Nickle has been responsible for designing and implementing various automation programs resulting in increased efficiency at a dramatically decreased cost. He has developed relationships with key partners enabling the company to enter new markets and offer exclusive records to customers.
Prior to joining MyFamily, Nickle served as Vice President of Sales for 2021 Interactive, an enterprise-level software development company. Before that, he managed his own software development company, InfoDynamics. Prior to that, Nickle spent several years as a national seminar speaker for American Business Seminars. Nickle holds a BS in family financial planning and counseling from Brigham Young University.
About MyFamily.com, Inc.
MyFamily.com Inc. is the leading company connecting families with their histories, origins and one another. As a next generation media company, MyFamily.com is currently the third largest online subscription business with over 550,000 paid subscriptions. The company offers both free and premium paid subscription services to its network of Internet properties, which include: Ancestry.com, the number one source for tracing family history online; RootsWeb.com, the oldest and largest online genealogy community; and MyFamily.com, the foremost provider of private family web sites. The Company also publishes Ancestry Magazine, Genealogical Computing Magazine, over 50 book titles, and databases on CD-ROM.
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