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UPSIDE Magazine Names MyFamily.com, Inc. Among 2002 Hot 100 Private Companies

Coveted UPSIDE Hot 100 Award Recognizes Innovation, Leadership and Performance

PROVO, Utah, May 28 /PRNewswire/ -- UPSIDE Magazine today announced that MyFamily.com, Inc. has been selected to receive the 2002 Hot 100 Award, UPSIDE's annual award recognizing excellence and innovation among the technology industry's hottest private companies.  UPSIDE will publish the Hot 100 Award winners in its June 2002 issue and will unveil the winners online at UPSIDE.com.

The 2002 UPSIDE Hot 100 were selected by a team of UPSIDE editors, venture capitalists, financial analysts, market researchers and other industry luminaries who evaluated more than 400 nominations.  The UPSIDE Hot 100 Award is judged on a company's technological achievements, customer acceptance of products or services, financial performance, industry partnerships, financial backing, management savvy and marketing.

"We evaluated hundreds of great companies that spanned a broad range of technology market segments, and we are pleased to recognize MyFamily.com as
one of this year's winners," said Jerry Borrell, editor-in-chief of Upside Magazine.  "Over the seven years of its existence, this award has consistently recognized companies that have become the hallmark of excellence in technology, achieving successful IPOs, or merging with other companies.  We expect big things from this year's winners and look forward to following MyFamily.com's success."

MyFamily.com, Inc. is among the largest online subscription businesses, with over 700,000 paid subscriptions and more that 7 million people using its Web resources every month.  A next-generation media company, MyFamily is focused on connecting families with their histories and one another.  The company provides both free and paid subscription services through its network of Internet properties, which include:  Ancestry.com, the number one source for tracing family history online; RootsWeb.com, recognized as one of the Top 50 Web Sites by Time Magazine, and the oldest and largest genealogy community; and MyFamily.com, the foremost provider of private family web sites.  The Company also publishes Ancestry Magazine, Genealogical Computing Magazine, Ancestry Family Tree software, over 50 book titles, the 1-2-3 Family Tree package, and databases on CD-ROM.
 

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