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PROVO, Utah, June 9 /PRNewswire/ -- The popularity of family history is officially on the rise. That's the outcome of a recent poll by Market Strategies, Inc. (MSI), a national, research and strategic consulting firm and MyFamily.com, Inc., the Internet's most popular and comprehensive family history research and connection resource. According to the poll, 73 percent of Americans are interested in discovering their family history. This figure represents a 13 percent increase over a similar Maritz Poll that was conducted in 2000, in which 60 percent of Americans said they were interested in discovering their family history.

(PHOTO: http://www.newscom.com/cgi-bin/prnh/20050609/LATH018-a )
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20050609/LATH018-b )

Questions and Ancestors
Is there royalty in my roots? When and where did these family traditions begin? Who gave me my red hair and freckles? People have all sorts of questions about their family history -- and many unique motivations to explore it. Of the people surveyed, 65 percent said their interest is due to simply hearing stories from relatives. Thirty-five percent have had their interest piqued after attending a family reunion or family event. Talking to a friend, colleague or family member who was researching their family history got the ball rolling for 29 percent. And 25 percent of respondents became interested in family history after just searching for their surname online.

The Internet Makes It Easy
The Internet is fueling the growth of this popular hobby because it simplifies the process of finding information and connecting with individuals who share a common branch in their family tree.

"People are going to the Internet in record numbers in order to find, share and preserve their family history," said David Moon, chairman and chief executive officer of MyFamily.com, Inc. "With more than 4 billion records online today and more becoming available everyday, MyFamily is making it easier for people to not only find their ancestors, but also discover the stories and details of their lives."

Digging Up Roots
Of those interested in discovering their family roots, 66 percent said they've discussed their family history with other family members. More than 35 percent have used the Internet to learn about their family history and almost a third (29 percent) have created a family tree. Some have taken their interest even further -- 15 percent of respondents have traveled to an ancestral hometown or country and 11 percent have written a personal or family history.

Many Americans simply want to learn about themselves and their family heritage. That's what 30 percent of respondents claimed. Some want to create a legacy to pass on to future generations (15 percent). And still others are enticed by the excitement of all they could discover (14 percent).

About Market Strategies Inc.
Market Strategies, Inc. (MSI) is one of the largest national, full-service custom and syndicated research and strategic consulting firms with extensive experience across multiple industries. Established in 1989, MSI goes above and beyond in delivering unparalleled insight, innovative tools and unique, actionable solutions that positively impact clients' ability to succeed. Corporate headquarters for Market Strategies are located in Livonia, MI. For more information on MSI, visit http://www.marketstrategies.com/.

The research for this study was conducted via a web-based methodology. Sample was provided by Survey Sampling, Inc. and included a census proportionate representation of the U.S. The study was conducted between February 15 and February 23, 2005. Accuracy of survey results is within +/- 1.7% for overall measures for the poll. Results of the poll may be used in print or broadcast media, provided credit is given to Market Strategies and/or MyFamily.com.

About MyFamily.com, Inc.
MyFamily.com, Inc. is the leading online network connecting families, present and past. MyFamily's tools, content and community empower individuals to find the people most important to them -- and discover and share their unique family stories. The MyFamily network includes MyFamily.com, Ancestry.com, Genealogy.com and RootsWeb.com. MyFamily also publishes Family Tree Maker(R), the #1 selling family tree software, Ancestry Magazine, Genealogical Computing Magazine, over 50 book titles and numerous databases on CD-ROM. For more information on MyFamily.com, Inc., visit http://www.myfamilyinc.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050609/LATH018-a http://www.newscom.com/cgi-bin/prnh/20050609/LATH018-b AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN7, PRN8 PRN Photo Desk, photodesk@prnewswire.com SOURCE: MyFamily.com, Inc.
Web site: http://www.marketstrategies.com/ http://www.myfamily.com/ http://www.myfamilyinc.com/